Privacy Policy

PlayGame Horizon (SMC-Private) Limited (“PlayGame Horizon”, “we”, “us” or “our”) operates the website playgamehorizon.com and publishes mobile and PC games under the same brand. This Privacy Policy explains what information we collect when you visit our website or use our games, how we use that information, and the rights you have over it.

We are a company registered with the Securities and Exchange Commission of Pakistan (SECP) with our registered office at Main Bazar, Old Anarkali, Lahore, Pakistan. For the purposes of applicable data protection law, PlayGame Horizon (SMC-Private) Limited is the data controller of the personal information described in this policy.

By using our website or games, you agree to the collection and use of information in line with this policy. If you do not agree with any part of this policy, please stop using our services.

We collect information in three ways:

• Information you give us directly— for example your name, email address, phone number and the content of your message when you fill in our contact form, subscribe to our newsletter or apply for a job on our careers page.
• Information collected automatically— when you visit the website we automatically receive technical data such as your IP address, browser type, device type, operating system, referring URL, pages viewed, time on page and approximate location (derived from your IP).
• Information from third-party services— analytics, advertising and hosting partners (such as Google Analytics, Google AdSense and our hosting provider) may share aggregated technical information about your visit with us.

We do not knowingly collect special categories of personal data (such as data revealing racial or ethnic origin, political opinions, religious beliefs or health information) through the website.

We use the information we collect to:

• respond to enquiries, support requests and job applications;
• send newsletters and product updates if you have opted in;
• operate, maintain, debug and improve our website and games;
• understand how visitors use our site so we can make it more useful;
• display relevant advertising, where advertising is enabled; and
• comply with our legal, tax and regulatory obligations in Pakistan.

We will never sell your personal information. Where the law requires a legal basis for processing, we rely on your consent, on the performance of a contract with you, on our legitimate interests in operating a lawful business, or on our need to meet a legal obligation.

Our website uses cookies and similar technologies (such as local storage and web beacons) to make the site work, to remember your preferences, to measure traffic, and to support advertising. The main categories are:

• Strictly necessary— required for the site to function, including security and basic navigation.
• Analytics— help us understand how visitors interact with the site so we can improve it. These are typically set by Google Analytics.
• Advertising— used by Google AdSense and similar partners to show more relevant ads and to measure ad performance.

Most browsers let you refuse or delete cookies through their settings. Refusing cookies may affect parts of the site.

We may display third-party advertising on the website, including through Google AdSense. Google and other third-party vendors use cookies to serve ads based on a user’s prior visits to this website or other websites.

Google’s use of advertising cookies enables it and its partners to serve ads to our users based on their visit to our sites and/or other sites on the Internet. Users may opt out of personalised advertising by visiting Google Ads Settings. Users may also opt out of some third-party vendors’ use of cookies for personalised advertising by visiting www.aboutads.info/choices.

You can read more about how Google uses information from sites or apps that use its services at policies.google.com/technologies/partner-sites.

We share personal information only in limited circumstances:

• Service providers who help us run the business (hosting, analytics, email delivery, payroll, legal and accounting) and are bound by contract to protect it.
• Advertising and measurement partners such as Google AdSense and Google Analytics, under their respective terms.
• Law enforcement or regulators when we are required to do so by a valid legal process.
• Successors in the event of a merger, acquisition or sale of all or part of the business.

We keep personal information only for as long as is necessary for the purpose it was collected, or as required by Pakistani law. Enquiries and contact messages are typically kept for up to 24 months; newsletter emails are kept until you unsubscribe; recruitment applications are kept for up to 12 months after the hiring decision unless you ask us to delete them sooner.

We use reasonable administrative, technical and physical safeguards to protect personal information against loss, misuse and unauthorised access — including TLS encryption of our website, restricted access to internal systems, and a small team trained in handling user data responsibly. No system, however, is perfectly secure, and we cannot guarantee absolute security of information you send to us.

Our website is not directed to children under 13 and we do not knowingly collect personal information from them. Some of our games are family-friendly and may be played by children; where a game collects data from a child-directed audience it is designed to comply with applicable laws such as the Children’s Online Privacy Protection Act (COPPA) and the Google Play Families policy. If you believe we may have inadvertently collected information from a child, please contact us and we will delete it.

Depending on where you live, you may have the right to access the personal information we hold about you, to correct it, to delete it, to restrict or object to processing, or to withdraw a consent you previously gave. To exercise any of these rights, email us at info@playgamehorizon.com. We will respond within a reasonable timeframe.

Our team is based in Pakistan and some of our service providers (hosting, email, analytics, advertising) operate from other countries including the United States and the European Union. By using our website you understand that your information may be transferred to, stored in and processed in countries other than your own.

We may update this Privacy Policy from time to time to reflect changes in our practices or the law. When we do, we will update the “last updated” date at the top of this page. If the changes are material we will also make a reasonable effort to inform you — for example through a notice on the website.

If you have any questions about this Privacy Policy or how we handle your personal information, please contact us:

• Email: info@playgamehorizon.com
• Phone: +92 335 6507151
• Post: PlayGame Horizon (SMC-Private) Limited, Main Bazar, Old Anarkali, Lahore, Pakistan

You can also reach us through our contact page.